Doug D'Souza / Portfolio
About
Senior Manager, UX Content Design
New York, NY / Email / +1 650.243.1288 / LinkedIn

Doug D’Souza

Design executive with 15+ years scaling high-performing UX and content design organizations for breakthrough technologies. Currently leading a 14-person team designing agentic AI experiences at The Trade Desk; previously built and led the 18-person core VR content design org at Meta Reality Labs. Expertise across managing managers, defining new interaction paradigms (spatial, conversational, autonomous), and creating delightful experiences in emerging tech environments.

01 / Leadership & Architectural Experience
The Trade Desk Senior Manager, UX Content Design // Agentic Design Lead
2024 → PRESENT | New York, NY
Leading 14 Designers & Writers • Agentic AI • ARR Metric • Language Systems
  • Org & Team Leadership: Built and currently lead a 14-person design team. Scaled design operations, coaching, and career frameworks across New York and distributed offices while setting the company-wide quality bar for AI-driven UX.
  • Agentic UX Architecture (KoaPilot): Directed the foundational UX framework for autonomous AI across the Kokai platform—defining turn-taking protocols, proactive behaviors, and trust-centered explainability for multi-agent workflows.
  • AI Quality Benchmark (ARR): Invented the Actionable Resolution Rate (ARR) metric and built synthetic-user eval harnesses, partnering with VP-level Eng and Product leaders to create quantitative quality gates for AI assistant releases.
  • Enterprise Language & Voice Systems: Architected the platform-wide conversational design system, unifying agent taxonomy, sentiment-to-tone models, and trust patterns across 100+ product surfaces.
Full-time parenting Career break
DEC 2022 → AUG 2024 | San Francisco, CA

Taking time to raise a baby.

Meta Reality Labs UX Content Design Leader (Manager of Managers)
2019 → NOV 2022 | San Francisco, CA
Meta Quest 2 & Pro • 20M+ Users • 18+ Designers & Managers
  • Org Leadership at Scale: Built and directed an 18+ content design organization across San Francisco, Seattle, and London, delivering core OS and system experiences for Meta Quest 2 and Quest Pro (20M+ users).
  • Meta Accounts & Identity Architecture: Directed the UX and content architecture that decoupled Facebook logins from VR across 100+ hardware, mobile, and web touchpoints—resolving the platform's biggest consumer trust and enterprise adoption barrier.
  • Systemic Quality Dashboard: Created a 6-dimension UX Quality Framework and executive tracking dashboard across VR product pillars, driving a 96% burndown of critical product experience defects.
Vice Media Content Director
2016 → 2019 | Copenhagen & San Francisco
Global Platforms • Coca-Cola (72 Countries)
  • Led multidisciplinary teams of creatives, writers, UX designers, and strategists across editorial and commercial initiatives spanning digital, broadcast, and early VR.
  • Served as Content Director for Coca-Cola’s global digital platform across 72 countries, directing 25+ strategists/creatives and 120+ creators.
Prior Creative & Product Leadership
PRE-2016 | Los Angeles • San Francisco • London
Original Content Lead | Playstation Vue: Led programming strategy and original content development for Sony's cloud TV service.
Content Team Lead | Samsung Entertainment: Content strategy and direction across TV On Demand, Music, Film, and Games.
Creative Producer | Universal Music Group / Def Jam: Produced narrative broadcast and digital formats for UK platforms.